The Kids’ Club is program aimed at educating children on a variety of health topics. The initial focus of the program is to encourage proper eating and exercise habits.

The Kids’ Club reaches members through newsletters, health focused contests and other innovative events, including “Thumbs Up Johnnie” readings. Centene has formed a partnership with the author and creator of the “Thumbs Up Johnnie” children’s book series to create a new book titled “Thumbs Up Johnnie & the SUPER Centeam 5- Adventures Through FITROPOLIS!” The book educates children on the importance of living an active and healthy life.

Centene has also formed a Kids Council that is made up of children under the age of 18 who provide feedback on the program and materials used. This feedback is used to ensure information is being effectively communicated in a way that is appealing and understandable for the child audience.