As part of its commitment to the community, Buckeye Health Plan was a partner for the 2014 Ohio State Fair. The Community Relations team and Buckley, the mascot, participated in daily activities at the fair, interacting with the 900,000 attendees.
Named a “Top 12 U.S. Fair” by travelchannel.com, the 161st Ohio State Fair had another record-breaking year. Over 900,000 people visited the Fair over the 12-day event. Perfect weather, high-energy entertainment and enticing attractions helped to drive record-setting attendance. Ohio’s largest outdoor event was the highlight of the summer.
Through this partnership, Buckeye Health Plan received advertising, sales promotion and hospitality benefits. Buckeye’s signage was on 95 gondola cars spanning one-half mile of the fairgrounds, among other destination points, and running down the “main street” of the fair.