Centene Promotes Family-Focused Flu Prevention

01/27/2026

child holding an oral thermometer in their mouth

According to the Centers for Disease Control and Prevention (CDC), flu activity in the United States has reached the highest levels in 25 years, and health officials say the severe flu season is likely to get worse.

At this critical moment, Centene remains committed to delivering timely information on how to stay healthy during flu and respiratory illness season with our annual flu awareness and prevention campaign, Fluvention®. 

What Is Fluvention, Centene’s Flu Prevention Program? 

Fluvention is designed to ensure that all our members, especially people who are at an increased risk for flu, have accessible, clear information to help them take proactive steps to stay healthy throughout flu season. 

The program customizes messaging and outreach strategies to educate members on vaccine access, flu-related complications, and prevention of infection and spread. We believe that providing our members with clear, personalized, actionable information about flu prevention throughout flu season is one of the best ways to influence improved health and better outcomes.    

Expanded Fluvention Outreach to Families

This flu season, Fluvention expanded its outreach to include parents and caregivers of children under 18 years of age. Children frequently spread flu to others and are more likely to develop serious flu complications and require medical care. Protecting children from the flu is an important strategy to keep both children and the communities in which they live healthy. Adding this audience broadened the program's impact by providing families with timely, relevant information. 

In summary, Fluvention reflects our commitment to transforming the health of the communities we serve, one person at a time while staying healthy during flu season.