Reaching Members Through Our Refreshed Medicare Brand


Wellcare Medicare brand refresh image

Today, Wellcare shared a newly refreshed Medicare brand, which is designed to better align with the company’s strategy, build stronger brand awareness, and support the company’s mission to help its members live better, healthier lives.

Beyond the visual update, Wellcare’s new branding represents its commitment to taking a more straightforward approach in tone and voice to deliver on the company’s promise to provide an easy, hassle-free experience for members while providing a wide range of Medicare products. 

Since joining Centene in January 2020, Wellcare has successfully grown its Medicare footprint and Medicare Advantage brands across 33 states. On Jan. 1, 2022, Centene will unite its Medicare brands, including Allwell, Health Net, Fidelis Care, Trillium Advantage, ‘Ohana Health Plan, and TexanPlus, to become one unified Medicare brand under the Wellcare name. 

“As we continue to grow, our focus was to create one brand to better align with our strategy and goals, help us deliver on our mission, and, most importantly, better serve our 1.1 million Medicare Advantage members across the country,” said Rich Fisher, SVP and CEO of Medicare for Centene, Wellcare’s parent company.

As millions of Americans become eligible for Medicare, Centene is in a unique position to help care for more community members and their loved ones by providing access to quality healthcare. 

“We are delighted to share our new refreshed Wellcare brand, which is part of our larger corporate strategy to transform and modernize how we engage with our Medicare members about their health,” said Suzy Deprizio, Centene’s SVP and Chief Marketing Officer.

By establishing Wellcare as a singular, national Medicare brand, Centene will focus on giving today’s and tomorrow’s Medicare members the coverage they need, the simplicity they want, and the high-quality care they deserve. To learn more read today’s press release.